Welcome to my little shop!
You might be wondering where the name Selen comes from – it is an Old English word meaning “A Gift”. I am encouraging a return to a more considered way of life, selling beautiful products from small businesses across the UK, all of which would make fabulous gifts (for a loved one or for yourself!), and I wanted a name that would reflect that.
I set Selen up with the aim of providing a showcase for the amazing creative industry that we have here in the UK. I’ve had the great privilege over my retail buying career of working with some truly fabulous brands and introducing them to the customers of the stores I bought for, and wanted to create a space where I could introduce them to even more people, if only virtually.
However, we are all increasingly aware of the role of consumerism in negatively impacting the world around us, and I have had to think long and hard about how to balance my role in that with my support for a greener, more sustainable way of life. After a decade working in the luxury retail sector, I have also been quite reluctant to give up on the finer things in life, but actually I think the answer is fairly simple. I am determined to demonstrate that it is perfectly possible to balance luxury with sustainability. Long gone is the stereotype that being sustainable and environmentally friendly means hemp shirts and a questionable sense of personal hygiene.
Mindless consumerism may be the problem, but mindful consumerism might actually be at least part of the answer. If when we buy, we choose to buy small, buy local, and buy from brands who are taking positive steps to improve the state of the planet and the lives of the people on it, then we can help to make the change.
All of the brands on this website are based in the UK, so by buying from them you are supporting small local businesses, feeding into their own local economies, as well as avoiding any huge air miles; most of their deliveries arrive here at Selen courtesy of the good old Royal Mail. In one way or another, they are all also looking at their own impact on the world around us; from the ingredients and materials they use to the initiatives they fund and support. By choosing to buy their products over any alternatives, you help to fund that.
I am hugely proud to be working with all of the brands in this store – they are all driven by tremendously energetic and creative people who are building a growing network across the UK, supporting each other in their joint endeavours to create a positive impact on this planet we all share. It’s incredibly exciting to be a part of it, and I do hope you’ll join us.
Shop Small, Shop Local, Do Good. And Treat Yourself!
(And if you are a small UK business who would like to get involved, we’d love to hear from you!)