Privacy Policy

Introduction

This Privacy Policy aims to give you information on the types of personal data we may collect about you through your use of this website, and how we collect, store and process that data. Personal data is any information that can be used to identify an individual, either directly or indirectly, and can refer to online identifiers such as your IP address as well as your name and address. By making a purchase, creating an account with us, signing up to receive our emails or taking part in a competition or using our website in any other way, you are acknowledging that your personal data may be used in the ways set out in this policy.

We want to be as clear as possible with you about how we use your personal data and hope that this policy will answer any questions that you may have, but if not, please get in touch with us.

This website is not intended for children and we do not knowingly collect any data relating to children.

It is likely that we will need to update this policy from time to time, so it is important that you come back and check this policy as well as any other privacy notice on our website from time to time so that you are always fully aware of how and why we are using your data, however we will always inform you of any significant changes via email.

Your Rights

You have legal rights regarding your personal data. These are:

The right to be informed – this privacy policy explains to you how your personal data is processed by us.

The right to access – you can request that we provide you with all of the personal data that we hold about you. We will provide this to you free of charge within one month of your request.

The right to rectification – we like to make sure that the information we have about you is correct. You can manage your personal details within your Selen account to ensure that they are up to date, or you can contact us to let us know if we have any incorrect information about you by contacting accounts@selen.co.uk

The right to erasure – you have the right to have your data ‘erased’ in the following situations:

o Where the personal data is no longer necessary in relation to the purpose for which it was originally collected or processed

o When you withdraw consent

o When you object to the processing and there is no overriding legitimate interest for continuing the processing

o When the personal data was unlawfully processed

o When the personal data has to be erased in order to comply with a legal obligation

The right to restrict processing – you have the right to request that we stop processing your personal data in certain situations such as:

o Where you contest the accuracy of your personal data, we will restrict the processing until you have verified the accuracy of your personal data

o Where you have objected to processing and we are considering whether our legitimate grounds override your legitimate grounds

o When processing is unlawful and you oppose erasure and request restriction instead

o Where we no longer need the personal data but you require the data to establish, exercise or defend a legal claim

The right to object – You have the right to object to the processing of your personal data in the following circumstances:

o Direct marketing – remember you can opt out at any time from our marketing communications by updating the preferences in your Selen account, by using the ‘unsubscribe’ function in our marketing emails or by contacting us at aacounts@selen.co.uk

o Where the processing is based on our legitimate interests as detailed in the table below

o Processing for purposes of scientific/historical research and statistics

Please visit the Information Commissioner’s Office at www.ico.org.uk for full information about all the rights you have regarding your personal data.

Who We Are

When you are using our website, the data controller is Selen Living Ltd, registered company number 12500390. Our postal address is:

Glenwood Bakers Lane

Chilcompton

Radstock

Somerset BA3 4EW

You can contact us by email at contact@selen.co.uk

We are registered and operate in the United Kingdom.

Why We Collect Your Data

In order to provide you with our services, we have to collect some personal data from you. When you place an order with us, we need to request information from you such as your name and address, your email address and telephone number and your credit or debit card details. We need your name and address in order to be able to deliver your order to you, we need your email address in order to be able to notify you of acceptance of your order and send through your receipt, and a telephone number is necessary for us to contact you in case of any problems with your order. We need your credit or debit card details in order to process your payment for the goods you are ordering.

We may also collect data for general marketing purposes; based on your purchases and your browsing history on our website, we may send you emails with product information that we feel may be of interest to you or we may use the data for market research purposes.

How and When We Collect Your Data

You share your data with us under the following circumstances:

– When you register for an account with us

– When you sign up for our newsletter and other online marketing

– When you enter a competition

– When you talk to us on the phone

– When you send us a letter or an email

– When you give us some feedback

We collect your data when you use these services:

– Through transactional details when you place an order with us

– Through cookies gathered from the devices you use to connect to our website or social media platforms

We also collect data from our social media platforms

As you interact with our website, we may automatically collect Usage Data and Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.

What Personal Data We Collect

Personal data means any information that would make it possible to identify an individual, and does not include anonymised data from which it is not possible to identify you.

We may process certain types of personal data about you as follows:

Identity Data – this may include your name, username, title, age and date of birth.

Contact Data – this may include your billing address, delivery address, email address and telephone numbers.

Financial Data – this may include your bank account and payment card details.

Transaction Data – this may include details about products you have purchased from us, including date and time of purchase and the spend in relation to that purchase.

Technical Data – this may include your login data, internet protocol (IP) addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this website.

Profile Data – this may include purchases or orders made by you, your interests, preferences, feedback and survey responses and preferences about your use of our services, including whether you are interested in certain services that we may offer.

Usage Data – this may include information about how you use our website, products and services

Marketing and Communication Data – this may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

We may also use Aggregated Data from your personal data but this data does not reveal your identity and as such is not in itself personal data. An example of this would be where we review your usage data to work out what percentage of people visiting our website are using a specific feature of our site. If at any time we link the aggregated data to your personal data so that you can be identified from it, then it is treated as personal data.

We do not want to collect excessive personal data and only collect data that is relevant to the use of our site, to provide you with the service you require and to tailor your experience to best suit you. We do not collect any sensitive personal data from any of our customers, which includes information about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, gender, political opinions, trade union memberships or your health or biometric data, nor do we collect any information about criminal convictions or offences.

How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

– Where we need to perform the contract we are about to enter into or have entered into with you (for example processing your payment details when you make an order with us)

– Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (for example if we use your purchase history to send you or make personalised offers)

– Where we need to comply with a legal or regulatory obligation (for example, we can pass on details of people involved in fraud or other criminal activity affecting us to law enforcement)

The following list sets out for you the personal information which we collect from you, how we use it, and the legal ground on which we rely when we use that information.

In some circumstances we can use your personal information if it is in our legitimate interest to do so, provided that we have told you what that legitimate interest is. A legitimate interest is when we have a business or commercial reason to use your information which, when balanced against your rights, is justifiable. If we are relying on our legitimate interests, we have included that in the list below.

– We use your personal information to register you as a new customer and create your Selen account. The types of information we collect for this are Identity and Contact information. Our legal grounds for processing this information are the performance of a contract with you.

– We use your personal information to process your transactions and deliver your items. The types of information we collect for this are Identity, Contact and Transaction. Our legal grounds for processing this information are the performance of a contract with you and our legitimate interests. Our legitimate interests are to provide you with delivery updates about your order.

– We use your personal information to make suggestions and recommendations to you about items that may be of interest to you. The types of information we collect for this are Identity, Contact, Marketing and Communications, Technical, Profile and Usage. Our legal grounds for processing this information are consent and our legitimate interests. Our legitimate interests are to develop our services and grow our business.

– We use your personal information to send automated email campaigns to you based on your purchase intent, purchase history, frequency and activity. The types of information we collect for this are Identity, Contact, Marketing and Communications, Technical, Profile and Usage. Our legal grounds for processing this information are our legitimate interests. Our legitimate interests are to better understand our customers and their interests, and to assist customers encountering website problems.

– We use your personal information to manage our relationship with you, including notifying you about changes to our terms or privacy notices. The types of information we collect for this are Identity, Contact and Transaction. Our legal grounds for processing this information are performance of a contract with you, necessary to comply with a legal obligation and our legitimate interests. Our legitimate interests are to keep our records up to date.

– We use your personal information to enable you to partake in a prize draw, competition or to complete a survey. The types of information we collect for this are Identity, Contact and Transaction. Our legal grounds for processing this information are performance of a contract with you, consent and our legitimate interests. Our legitimate interests are to understand how customers use our services and to collaborate with third parties in order to increase awareness of our business.

– We use your personal information to administer and protect our business and our website. The types of information we collect for this are Transaction, Technical and Usage. Our legal grounds for processing this information are our legitimate interests. Our legitimate interests are running our business, provision of administration and IT services and network security.

– We use your personal information to deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. The types of information we collect for this are Identity, Contact, Marketing and Communications, Usage and Profile. Our legal grounds for processing this information are our legitimate interests. Our legitimate interests are to study how customers use our services, to develop them, to grow our business and to inform our marketing strategy.

– We use your personal information to use data analytics to improve our website, products/services, marketing, customer relationships and experiences. The types of information we collect for this are Technical, Usage and Profile. Our legal grounds for processing this information are our legitimate interests. Our legitimate interests are to define types of customers for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, if you do not disclose your address to us then we will not be able to deliver your order to you). If you do not provide us with the requested data, then we may have to cancel the product or service you have ordered. If we do this, we will notify you at the time of cancellation.

Who We Share Your Data With

We may share your data with financial services providers (for example Stripe and Paypal) for the purposes of processing payment for your order.

We may share your name, address, email address and phone number with our trusted couriers so that they can make delivery to you and update you directly on the status of your delivery. We may use different couriers depending on the size of the item(s) you have ordered, how quickly you have requested delivery and where you live, but we will let you know who will be delivering your order.

We may share your name, address, email address, phone number and relevant details of your order with our suppliers where you place an order that is being shipped directly from the supplier so that they can make delivery to you and update you directly on the status of your order and delivery. We will require these suppliers to comply with all areas of the law with regards to the usage of your personal data and will only allow these suppliers to process your personal data for the specified purpose of fulfilling your order and in accordance with our instructions.

We may sometimes run competitions with other businesses. When entering a competition, you may choose whether to also receive marketing from those other businesses. We will always be transparent with you about who the third party is, and we will not share your email with them for marketing without your consent.

We may share your data with service providers who provide IT and system administration services

We may share your data with professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services

We may share your data with HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances. We may share your data with third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

How Long We Keep Your Data

We like to ensure that we do not keep your personal data for longer than is necessary to fulfil the purpose for which it was collected. Generally, we will not retain your personal data for longer than six years, as this is the statutory period for retaining HMRC records.

How We Protect Your Data

We will protect the data that you entrust us with using appropriate measures and controls, and will require that the companies we work with take equal care with the security of your data.

You will see that the website address in your browser address bar is preceded with a padlock icon and “https” – this demonstrates that the site is secure. When you make a payment, sophisticated Secure Sockets Layer (SSL) technology encrypts your credit/debit card number and order information as it is sent which means than it cannot be read by anything other than the secure server receiving it.

We will always use appropriate technical and organisational measures to prevent the loss, misuse, destruction or alteration of your personal data.

We will continually test, audit and monitor our compliance with Information Security standards and relevant Data Protection regulations.

We do not store any of your card details when you make a payment to us.

Profiling

You have the right not to be subject to a decision that is based solely on automated processing, including profiling. We may undertake some profiling on our customers, but we do not believe these to have any legal or other significant effect on you.

We may use an automated platform to send ecommerce campaigns to customers, based on customer purchase history, frequency and activity. You can opt-out of these emails at any time using the “unsubscribe” tab on the email or by updating your preferences in the “My Account” section of our website.

Cookies

A cookie is a text file which contains small amounts of information that is downloaded to your computer, mobile or other device when visiting a website. These cookie files are then transmitted back to the originating website each time you subsequently visit or by other websites that recognise that cookie. These are helpful as they permit a website to recognise a user’s device. Types of cookies include:

Persistent cookies – these are cookies that stay on your computer, mobile or other device for a specified period of time and are activated every time the originating website that created the specific cookie is visited.

Session cookies – these are temporary cookies that enable website operators to connect the actions of a user during a browser session (from when an Internet browser window is opened until it is closed). Session cookies are deleted when the browser is closed.

Cookies perform a wide range of different functions, such as letting you move between pages efficiently, storing your preferences, and generally enhancing the online visitor experience. They are also help improve the relevance – for instance tailoring which adverts and messages you see.

We have classified the cookies on our website using the classification developed by the International Chamber of Commerce UK. This is to help give you more information about which cookies are used, their purpose, and the functionality that will be lost if you select to not allow them on your computer, mobile or other device.

Strictly necessary cookies – these cookies enable functions and services visitors have specifically requested and are required to allow you to navigate around the website. No consent is required for these types of cookie as they are strictly necessary. In the absence of these cookies, services such as shopping baskets would not function.

Performance cookies – these cookies gather anonymous information on the pages visited on the website or partner pages to enhance how our website works. In using the website, you agree that we can use these types of cookies on your computer, mobile or other device. Cookies such as these are used to collect information about visitor numbers and other statistical data. These cookies do not collect any information that can be used to identify you as a visitor and everything is aggregated and anonymous.

Advertising Cookies – we may use these cookies to help us and our advertisers select which adverts you see and to help ensure that adverts directed to you are relevant to you and your interests. They also remember that you have visited our website and are used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

Targeting or Tracking Cookies – these cookies may be placed by online behavioural advertising networks with our permission. They monitor and record your activity across a number of websites within a network and are used to deliver adverts (both on this website and elsewhere) which are relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help to measure the effectiveness of an advertising campaign. These cookies remember that you have visited a website and this information (together with the other information collected) is shared with other organisations such as advertisers in the advertising network to enable them to create a profile of your interests. Quite often targeting cookies will be linked to site functionality provided by the other organisations. The information collected by these cookies may include personal information such as your name, address, telephone or email address but this information will only be passed on to third parties when you have given consent for your personal information to be used in this way.

Functionality cookies – these cookies remember selections you have made to enhance the online experience. In using our website, you agree that we can use these types of cookies on your computer, mobile or other device. These cookies allow our website to remember selections you make and allow us to offer more personal features.

You can disable cookies through your web browser’s settings at any time. Visit your browser developer’s website to find out how to do this.

Please bear in mind that disabling cookies may affect and limit the use of our website.

Contact and Complaints

If you want to talk to us about anything in this privacy policy or exercise your rights, please contact us by email at contact@selen.co.uk and we will be happy to help.

If you feel that we have not processed your data according to the law, please let us know by emailing us at contact@selen.co.uk and we will do our best to correct the situation.

If you still aren’t happy with how we are processing your personal data, you have the right to make a complaint with the ICO via their website at www.ico.org.uk or you can also call them on 0303 123 1113.